Company News, New Products

Fenty Beauty Introduces Velvet Liquid Lipstick

The plush and lightweight formula delivers an intensely smooth texture that keeps fine lines and dry lips at bay.

Author Image

By: Lianna Albrizio

Associate Editor

To create an intense pigment that won’t cause dryness and cracking, Fenty Beauty’s Fenty Icon Velvet Liquid Lipstick offers what marketers are calling a “luxuriously creamy, whipped” formula and rich velvet matte color that lasts.    The plush and lightweight formula delivers an intensely smooth texture that keeps fine lines and dry lips at bay. It's available in five universal shades and features sleek packaging with a holographic logo on the cap and a translucent logo on the tube ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters